The New Era of Advertising

Virtual production isn’t just changing how films are made — it’s transforming advertising. From high-end fashion to high-speed automotive shoots, real-time environments bring cinematic storytelling into every frame.

Virtual production isn’t just for blockbusters. You’ve seen it in epic sci-fi films and big studio dramas, but the same technology can unlock speed, flexibility, and bold visuals for a wide range of formats.

Whether it’s high fashion, a stylized performance piece, or a fast-paced automotive scene — like the one we shot in our studio with Aston Martin Budapest and their new DB12s — VP makes it all possible in one controlled space. We recreated a full-speed ride along the LA coastline using camera tracking technology, complete with palm-lined boulevards and the thrill of a California coastline cruise.
No permits. No chasing light. Just real-time environments, responsive lighting, and cinematic freedom with every shot.

Virtual production is no longer the future. It’s a tool for right now, and for any format that thrives on visual storytelling.

Background plates created by Michael L. Lafuente
The Legend of the Chicken Nachos Productions | thelegendofthechickennachos.com